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Domain Rating (DR) Calculator

Pick directories from our database of 700+ sites, set your current Ahrefs Domain Rating, and instantly see how your DR could grow. Compare DoFollow vs NoFollow impact and plan your submission strategy.

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Estimated DR

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Disclaimer: These estimates are based on DR growth patterns from real submission campaigns. Your actual results will depend on your current backlink profile, content quality, and other SEO factors. Want us to handle the submissions automatically? Check our submission packages.

Understanding Domain Rating (DR)

Domain Rating (DR) is an Ahrefs metric that scores the strength of a website's backlink profile from 0 to 100. It's widely used to gauge a site's authority and its ability to rank in search results. The higher your DR, the stronger your backlink profile looks to search engines.

DR goes up when other websites link to yours, especially high-authority ones. That's what makes directory submissions one of the fastest ways for new startups and products to build an initial backlink profile. Each directory listing creates a new referring domain pointing to your site.

What Drives DR Growth

Key factors that determine how much your Domain Rating increases from directory submissions.

DoFollow vs NoFollow Links

DoFollow links pass ranking power to your site and directly raise your DR. NoFollow links don't pass link equity, so they won't move your DR number. They're still useful for traffic and brand exposure. When picking directories, focus on DoFollow ones first for the biggest DR boost.

Directory Authority Matters

A single backlink from a DR 80 directory can be worth more than ten links from DR 10 sites. Higher-authority directories pass more link equity. The calculator above uses each directory's actual DR to give you a realistic growth estimate.

Logarithmic Scale Means Diminishing Returns

DR uses a logarithmic scale. Moving from DR 0 to 10 takes far fewer backlinks than jumping from DR 50 to 60. New sites and startups benefit the most from directory submissions because the initial DR gains are the largest.

Total Referring Domains

Each directory you submit to creates a new unique referring domain. Based on real campaign data: 60 DoFollow submissions typically add ~10 DR points, 100 submissions ~15 points, and 140+ can push 20+ points when starting from DR 0.

Tips to Get the Most from Directory Submissions

Practical strategies to maximize the backlink value from every submission.

Start with DoFollow directories

Only DoFollow links contribute to your Domain Rating. Target these first when building your submission list.

Go for high-DR directories first

A backlink from a high-authority directory passes more link equity. Use the calculator above to compare the impact of different selections.

Volume matters: aim for 100+ submissions

Each directory creates a new referring domain. The more you submit to, the stronger your backlink profile becomes.

Mix in NoFollow for a natural profile

NoFollow links won't bump your DR, but search engines expect a mix of both link types. They also bring referral traffic and brand visibility.

Be patient: DR updates take time

Ahrefs recrawls and recalculates DR periodically. Expect to see results within a few weeks to a couple months after your submissions go live.

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Frequently Asked Questions

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Pick the package that matches your reach goals, from quick launches to full-scale distribution, with everything handled end to end.

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Basic

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$60 $120

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Standard

Maximize your exposure with the widest directory coverage.

$100 $200

Save 50%. Taxes not included.

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Premium

Get the widest coverage across all types of directories and platforms.

$140 $280

Save 50%. Taxes not included.

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    Guaranteed DR increase from 0 to 20+
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